Business Coaching
Do you know the lifetime value of your average client?
It’s a pretty simple calculation.
You take the total amount charged each individual client over the course of your work together. Add together the amounts for all the clients you’ve worked with over a certain period, and then divide by the total number of clients.
There’s nothing to it, but it does require some bookkeeping.
What good would knowing this number do for you?
Have you ever listened to one of those Law of Attraction gurus say, “You can have ANYTHING you want” and think, “Yeah, right … everything but THAT!” You know, that thing you want most in your heart of hearts. The thing that you seem to struggle with the most. It might be your health … or success in business … or that relationship you’ve been longing for.
It’s the most wonderful time of the year!
At least that’s what the song tell us, not to mention advertisers, and the media in general. Happy happy. Smiles abound. Loving family gathered around the table. Snowflakes falling as you curl up by the fire.
We’ve been raised with the illusion that our holidays are supposed to look like a Norman Rockwell painting or a made-for-TV movie.
You think you can do that … but you can’t!
How would you feel if someone said that to you? Hmmm.
And they continued …
Come on. Get real. You’re overlooking several obvious deficiencies. You’re not experienced enough or savvy enough. You’re not really prepared. You’re too old. You don’t have enough money to pull this off. You’ve failed at several other things. You’re kind of a loser.
Coming from someone else, those could well be fightin’ words.
I’m good at “sales.”
Know why? Because I don’t do any selling.
You know the other reason I’m good at sales? I don’t care whether someone says yes or no.
Huh?
