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Multiplying Your Appeal

February 27, 2018 By Barbara Mencer

I want to pose a hypothetical to you.

Suppose you’re an attorney specializing in contract law. How many competitors do you have out there?

Plenty.

And suppose you speak and write fluent Mandarin.

How many now?

Not so many. You’ve radically reduced the pool of candidates someone needing those two skills can hire.

By virtue of possessing that additional language skill, you just made yourself far more appealing to certain prospective clients and cut a whole lot of your would-be competitors out of the running.

I tell young people all the time, if you want to stand out and essentially write your own ticket in life, combine specialties that very few people possess in combination, but that are solely needed in certain niches.

The same goes for your business.

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Filed Under: Business, Business Development Tagged With: Business Development, marketing

What’s Better Than Being Thankful?

November 27, 2017 By Barbara Mencer

You hear a lot these days about the benefits of simply taking the time to express gratitude for all the blessings you have in your life.  It’s actually quite a big deal.  The practice of expressing gratitude just puts you in a good state … mentally, emotionally, physically, and spiritually.  It positively affects your health …and pretty profoundly at that.

At Thanksgiving time, we call these expressions of gratitude “being thankful.”  Same thing.

Are you truly thankful?  Do you express how grateful you are on a regular basis?  Do you actually take time to catalogue and give thanks for all the stuff you love about your life?

I’ll bet you do, and that’s good, because when you’re grateful for what you have, you’re concentrating on the positive and … as the law of attraction says … you get more of what you focus on.  Be grateful and you create more of what you’re grateful for.  It’s the perfect example of a virtuous cycle.

But there’s something more powerful even than gratitude / being thankful when it comes to attracting the things you want to you.

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Filed Under: Business Development, Life Coaching Tagged With: Business Development, law of attraction

Struggle Less. Get Better Results.

October 23, 2017 By Barbara Mencer

In business, as in life, you’ll always find yourself in one of three places. You either have your mojo workin’ … you’re stuck in neutral … or you’re losing ground. In other words, you’re trending up, sideways or down.

I want to map this trend model onto your client acquisition and retention efforts and do two things. Examine what your success … or lack thereof … can mean to you professionally and personally. And look at what you can do to make it easier to be successful.

If you’re bringing in new clients and the folks you have are happy to stay right where they are, great. Give yourself some credit. You’re doing something right. But stick around. You may still be working too hard for the results you’re getting.

If you’re struggling to just hold your ground or you’re actually losing clients despite your best efforts, it’s time to take a hard look at how you’re going about marketing and client retention. Because if what you’re doing is taking a whole lot of time and effort and straining you to the max, you’re at risk of burning out.Read More

Filed Under: Business Development Tagged With: Business Development, marketing, work life balance

It Has To Be You

July 20, 2016 By Barbara Mencer

It has to be you.

I’d like you to consider that sentence from 3 different perspectives.

First, if you’re going to be successful as a service provider, you have to be comfortable in your professional skin, so to speak.

It has to be you in the sense that the work has to fit you. It has to play to your strengths and you have to like doing what’s required of you. It may seem obvious, but you can’t hate your job. You can’t even feel lukewarm about it … for lots of reasons, both personal and professional.

But there’s one reason that stands out for me. If you don’t love, or at least enjoy, what you do, how in the world do you expect to successfully market your services? It’d be a charade.

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Filed Under: Business, Life Coaching Tagged With: Business Development, career, work life balance

Marketing & Introversion

June 27, 2016 By Barbara Mencer

Carl Jung, the Swiss psychologist, invented the distinction “extraversion / introversion.” And yes, he spelled extraversion with an “a” and introversion with an “o”. Go figure.

But what I want to talk to you about is introversion.  Specifically introversion and marketing.

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Filed Under: Business, Business Development Tagged With: Business Development, marketing

A Profound Advantage

February 22, 2016 By Barbara Mencer

Barbara_Mencer_attraction

The Romans gave us a wonderful expression … ceteris paribus … which roughly translates as “all other things being equal.”

The idea springs from our natural desire to figure out what the truly “active ingredients” are in any success formula.

All other things being equal, why it is that some people are sought after and get paid very well for their services, while others who offer the very same services merely scrape by?

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Filed Under: Business, Life Coaching Tagged With: Business Development, personal development

Can You Network Too Much?

October 20, 2015 By Barbara Mencer

Networking can be a fun and rewarding way to build your business if you do it the right way.

If you’re just starting out or you have a way to go to build a full book of business, it’s smart to spend the better part of your time marketing yourself.

And along with speaking and creating strategic alliances, networking is one of the big three methods for doing that in the most powerful way possible … face to face.

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Filed Under: Business Tagged With: Business Development, networking

When You Care More Than Your Client

September 17, 2015 By Barbara Mencer

Wait a minute. It’s not supposed to work like that.

Like what? Where you care more about your client’s success than she does.

And yet, it’s something I see coaches, lawyers, CPAs, and other service providers doing on a pretty regular basis.

Sometimes you just really get invested in your client’s success.

That’s great.

Sometimes more than they get invested in their own success.

Uh, that’s not so great.

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Filed Under: Business, Health, Life Coaching Tagged With: Business Development, client relations, client service

A Generous Spirit

March 23, 2015 By Denise Hedges

Dilemma.

A client called me recently. She wasn’t sure what to do. She’d made a special offer for a complimentary session on her blog.

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Filed Under: Business, Uncategorized Tagged With: business coaching, Business Development

Jerry Seinfeld, $820,000,000 … & You

September 22, 2014 By Denise Hedges

Jerry Seinfeld’s a funny guy. That said, I’ll bet you could name several comedians you think are funnier.

But can you name any who are richer?

No, you can’t, because he’s by far the richest. So how did he get so rich?

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Filed Under: Business, Uncategorized Tagged With: business coaching, Business Development

Three Moves Ahead

August 28, 2014 By Barbara Mencer

Sometimes people can’t tell you what they want.

They’re so tied into the what’s-so of their current reality they have a hard time seeing beyond it.  That’s why we need visionaries.  And why you need to be a visionary.

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Filed Under: Uncategorized Tagged With: business coaching, Business Development

Can We Get Through To You?

July 24, 2014 By Denise Hedges

Would you ever want to give someone the impression you don’t really need or want their business? Of course not!

But, could you be doing this unwittingly? Hmmm …

Now what would possibly give people the impression you’re not all that interested in serving them?

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Filed Under: Business Tagged With: business coaching, Business Development

Is Your Business On Vacation?

June 23, 2014 By Barbara Mencer

It’s so tempting.

The weather’s great, the days feel lazier, the kids are out of school, there are so many fun things to do … and you think, “Well, why not take some time off in June, July, and August and really kick back into gear in September? Nothing much happens in the summer anyway.”

Great plan … except for one thing.  Momentum.  Lost momentum to be precise.

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Filed Under: Uncategorized Tagged With: business coaching, Business Development

Make It A Game, Not A Contest

May 29, 2014 By Denise Hedges

Let’s say you want something.  You get 89% of what you asked for.  How would you feel?

Pleased?  Upset?  Which would you focus on?  The 89% you gained or the 11% you came up short?

I know it depends on the circumstances and how attached you are to reaching your original goal.

In my case, I was very attached.  I wanted to lose weight … 83 pounds to be exact.

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Filed Under: Uncategorized Tagged With: business coaching, Business Development, life lessons

He Was A Potato Farmer!

April 24, 2014 By Barbara Mencer

Say you want to run a 544 mile race.  You’ve never run anywhere close to that far before.  You have no racing experience whatsoever.  You’ve never had a coach.  You don’t have “proper” equipment.  Oh, and you’re a 61 year old potato farmer.

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Filed Under: Business Tagged With: business coaching, Business Development, life coaching

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