You’re the expert.
And that’s good, because your clients rely on you to know the ins and outs and do’s and don’ts you need to know to get the results they’re looking for.
But does that mean you know everything? Does that mean you have all the answers or always have the best answers?
Of course not. There will always be gaps in your knowledge, especially when it comes to what’s going on in the head and gut of your client.
What are your clients comfortable or uncomfortable with? What creative ideas do they have that you’re unaware of? What insights do they have that you haven’t gained access to?
Well, I can tell you, you’ll never find out if you make the mistake I see so many people make.