marketing | Rainmaker Strategies

Multiplying Your Appeal

February 27, 2018 By Barbara Mencer

I want to pose a hypothetical to you.

Suppose you’re an attorney specializing in contract law. How many competitors do you have out there?

Plenty.

And suppose you speak and write fluent Mandarin.

How many now?

Not so many. You’ve radically reduced the pool of candidates someone needing those two skills can hire.

By virtue of possessing that additional language skill, you just made yourself far more appealing to certain prospective clients and cut a whole lot of your would-be competitors out of the running.

I tell young people all the time, if you want to stand out and essentially write your own ticket in life, combine specialties that very few people possess in combination, but that are solely needed in certain niches.

The same goes for your business.

Struggle Less. Get Better Results.

October 23, 2017 By Barbara Mencer

In business, as in life, you’ll always find yourself in one of three places. You either have your mojo workin’ … you’re stuck in neutral … or you’re losing ground. In other words, you’re trending up, sideways or down.

I want to map this trend model onto your client acquisition and retention efforts and do two things. Examine what your success … or lack thereof … can mean to you professionally and personally. And look at what you can do to make it easier to be successful.

If you’re bringing in new clients and the folks you have are happy to stay right where they are, great. Give yourself some credit. You’re doing something right. But stick around. You may still be working too hard for the results you’re getting.

If you’re struggling to just hold your ground or you’re actually losing clients despite your best efforts, it’s time to take a hard look at how you’re going about marketing and client retention. Because if what you’re doing is taking a whole lot of time and effort and straining you to the max, you’re at risk of burning out.Read More

Marketing & Introversion

June 27, 2016 By Barbara Mencer

Carl Jung, the Swiss psychologist, invented the distinction “extraversion / introversion.” And yes, he spelled extraversion with an “a” and introversion with an “o”. Go figure.

But what I want to talk to you about is introversion. Specifically introversion and marketing.

Someplace Else

February 25, 2014 By Barbara Mencer

Flash quiz.

Tell me where your business will be in 5 years, complete with details.

Can you do it?

If you can, that’s great! If you can’t tell me right now in very specific fashion what your business will look like in 18 months or five years from now and what you’ve accomplished along the way, why not?

Have you taken the time to sit down and think about it, envision it, and map it out? If not, I encourage you to set aside the time and get busy.

Why?

Well, how will you know if you’ve “gotten there” if you don’t define where “there” is?! As famous New York Yankee catcher and philosopher Yogi Berra once said, “If you don’t know where you’re going, you’ll wind up someplace else.”