Okay, let’s talk about crazy.

Referrals are gold. We all know that. And the people who refer their friends, family, and associates to you are happy to do it. They feel good about it.

They like you and your work, and they want to tell other people about you, so the people close to them can get some of the benefits you’ve given them. Sweet. Word of mouth … yes!

Alas, unprompted referrals are rare. Why? Partly because people just don’t think about it, and partly because we send out the wrong signal to clients and friends when they ask us how we’re doing.  Read More