In business, as in life, you’ll always find yourself in one of three places. You either have your mojo workin’ … you’re stuck in neutral … or you’re losing ground. In other words, you’re trending up, sideways or down.
I want to map this trend model onto your client acquisition and retention efforts and do two things. Examine what your success … or lack thereof … can mean to you professionally and personally. And look at what you can do to make it easier to be successful.
If you’re bringing in new clients and the folks you have are happy to stay right where they are, great. Give yourself some credit. You’re doing something right. But stick around. You may still be working too hard for the results you’re getting.
If you’re struggling to just hold your ground or you’re actually losing clients despite your best efforts, it’s time to take a hard look at how you’re going about marketing and client retention. Because if what you’re doing is taking a whole lot of time and effort and straining you to the max, you’re at risk of burning out.Read More