Rainmaker Strategies

Business Coaching

Struggle Less. Get Better Results.

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In business, as in life, you’ll always find yourself in one of three places. You either have your mojo workin’ … you’re stuck in neutral … or you’re losing ground. In other words, you’re trending up, sideways or down.

I want to map this trend model onto your client acquisition and retention efforts and do two things. Examine what your success … or lack thereof … can mean to you professionally and personally. And look at what you can do to make it easier to be successful.

If you’re bringing in new clients and the folks you have are happy to stay right where they are, great. Give yourself some credit. You’re doing something right. But stick around. You may still be working too hard for the results you’re getting.

If you’re struggling to just hold your ground or you’re actually losing clients despite your best efforts, it’s time to take a hard look at how you’re going about marketing and client retention. Because if what you’re doing is taking a whole lot of time and effort and straining you to the max, you’re at risk of burning out.Read More

It Has To Be You

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It has to be you.

I’d like you to consider that sentence from 3 different perspectives.

First, if you’re going to be successful as a service provider, you have to be comfortable in your professional skin, so to speak.

It has to be you in the sense that the work has to fit you. It has to play to your strengths and you have to like doing what’s required of you. It may seem obvious, but you can’t hate your job. You can’t even feel lukewarm about it … for lots of reasons, both personal and professional.

But there’s one reason that stands out for me. If you don’t love, or at least enjoy, what you do, how in the world do you expect to successfully market your services? It’d be a charade.

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